A REAL FAMILY. A PRACTICAL IDEA.
The inspiration behind MomTOC
Before There Was MomTOC, There Was Amanda.
Amanda is a mom in Charleston, South Carolina, raising two teenagers in a neighborhood full of families much like hers.
School, sports, practices, tournaments, appointments, birthdays, and family activities. The responsibilities never seem to end, and the calendar fills up fast.
There's nothing unusual about Amanda's life. And that's exactly the point.
Like millions of moms, Amanda already has calendars, lists, reminders, emails, and a phone full of apps designed to help her stay organized.
But here's the problem.
Calendars tell us what's supposed to happen. Lists tell us what needs to get done. Neither handles all the little things in between.
The details. The follow-ups. The things that need to be remembered but never quite make it onto a list. Somehow, those always find a place in Mom's head.
And then life happens.
An unexpected trip to the vet. A sick child. A practice running late. Suddenly, the carefully planned day starts coming apart. And if it only happens once a day, consider yourself lucky.
On days like these, Mom doesn’t need a longer list. She needs a little help.
Someone there with her to help sort through what changed, figure out what matters now, rearrange priorities, and make sure unfinished details don’t get lost along the way.
Amanda’s husband had experienced similar disruptions in his business and found that AI helped him manage the small details that took more time than they should. He believed the same tools could support Amanda in her work managing family life. Together, they began exploring how AI could take some of those little things off her plate—leaving her more time for what mattered to her.
Together, they began shaping MomTOC: Technology to Organize and Coordinate the little things around family life.